Miley Cyrus sucks!
I hear that a lot, ok so some of you are thinking "who's this guy to talk about Miley Cyrus!" That's the exact reason I'm bringing this up, remarkability. Whether its Miley Cyrus being naked for charity or myself naming this article "I hate Miley Cyrus", it bottom lines the same way. Being remarkable makes people notice. You might be reading this article only because of the title and picture. You might even agree or disagree. Regardless, its gotten your attention.
As a company its important to target the right audience. as well as know what sorts of advertising will apply best.
Check the video out from Ted talks where Seth Godin makes excellent points about being remarkable.