Marketing Monday: New Form and Old Function

It does the same thing, just looks better

Sometimes an industry has a great function, but a terrible form of usage. For example, taxis. It seemed GREAT for years and years. You call, they show up, you pay, and done. Then Uber came along and destroyed the notion of Taxis. This can be said a million times over about a million different kinds of industries, can it be true about the way you run yours? Jacek Utko shows us how he was able to change one type of industry standards, newspapers. See how he won, year after year, the worlds best designed newspaper in the video below. can a change in your branding and marketing do the same thing for your company?