Small Businesses Don't Understand Their Audience

You can't sell swim suits in Alaska

Everything's in place. You have your branding set up, your online store is ready, and you're set to tackle your online customers. But why isn't your online store turning the profit you'd thought it would, or worse, why isn't it making any profit at all? Shama Hyder, Founder & CEO of Marketing Zen Group talks about why small businesses fail with with their online marketing.